I've been working mostly on the logo, but also trying to think of ways to incorporate the logo treatment to the rest of the print items. The idea that I've decided to work on further is using a sans serif font with a pattern cut-out running through it. This pattern will be a classic design so it balances out the contemporary feel of the typography. I plan on playing off of the classic vs contemporary aspect throughout the rest of the designs as well. For example, I will balance a contemporary grid with classic symmetry with an axis, and contemporary sans serif fonts with classic serif fonts.
I've also been doing a lot of research online about classical patterns for the logo, and looking at a lot of images of classical architecture especially. I want to make sure that the pattern has a classic feel, but is simple enough to be seen as the cut-out in the logo. I also plan on elaborating on the pattern I come up with and use that throughout the rest of the design of the other print items.
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| I used this image of a Roman column as inspiration for the pattern (mainly looking at the spirals). |
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| These are variations of the pattern that I am currently working on. |
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