After working on this project for a while, I still haven't finalized a logo design yet. Although I have a better idea of a direction to go. I plan on overlaying the classical pattern over a slanted sans serif font, and keeping the logo grey for the most part. However, I'm also thinking about using a spot color from the specific play graphic it will be put next to (like red for Oleanna). The part that I'm struggling with now is finding the right position to put the pattern on the word, and also what I'm going to do when the logo is only in black and white.
For the rest of the print materials, I want to incorporate the classical pattern that appears in the logo in some way. I also plan on keeping a sense of symmetry (to relate back to the classical theme), but also leave plenty of negative space to refer back to Soulpepper's original designs. Next, I plan on finishing working out the playbill design and also lay out the design for the brochure. I'm hoping at the next critique I will get some feedback and have a direction to go with everything.
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| Different versions of the Soulpepper logo (the bottom one being the one I've chosen to work on) |
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| Poster: incorporating the classical design and symmetry) |
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