After doing the critique last week, I made quite a few changes to the initial designs of the various print elements. There were a few design elements that I didn't need, and I realized that the layouts of the poster, playbill, and brochure were inconsistent. After making the changes noted in the critique, I think that the overall design and cohesiveness of the prints are better.
The following are the images that were critiqued last week:
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| Poster | The pattern on the top and bottom are too big, and the slanted "Oleanna" text throws off the balance of the symmetry. |
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| Business Cards | The bottom left is the best option out of these, but the enlarged pattern doesn't appear anywhere else, so repeating the pattern at a smaller scale would be more effective. |
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| Letterhead | Having the contact information not centered is a nice change from the symmetry, but the dividing lines and centered alignment make it feel awkward in the position it is currently in. |
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| Brochure Cover/Back Cover | The placement of the text on the cover is different than the poster, and the Soulpepper logo is too big so it is competing with the title of the brochure. |
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| Brochure Spread 1 |
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| Brochure Spread 2 | The line of text for the play descriptions seems to be a little long, so breaking it into columns will help. The information is also crammed onto the page, so adding pages to make each play have its own page will be better. |
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| Brochure Spread 3 | Like the play spread, the calendars each need to have their own page so the information isn't so crammed. The way the plays are listed (times and days) are also a little confusing, so this needs to be resolved somehow. |
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| Playbill Cover | Again, the layout is inconsistent with the brochure and poster. |
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| Playbill Inside Layout | The blocks of text are a little overwhelming, so breaking the text into two columns will break it up to make it more manageable for the reader. The image of the actress is also unnecessary and seems like it was just placed there. |
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| Playbill Back Cover | I liked how the Production and Soulpepper Production each had the same amount of content, but the arrangement on the page could be better spaced out. |
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After the critique and working more with each print element, I found out that I need to incorporate more color in each piece, and find another possible element to add to break up the classical symmetry of the designs. I think I am in a good place right now, but the designs that I have could all be amped up somewhat to make the classical vs contemporary theme stronger.
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